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Why I Joined Vention as CMO

Vention is pleased to announce and welcome Guillaume Mercier as its CMO. Learn about why Guillaume joined Vention.

Bre Hargreaves Director of Product Management / Apr 26th, 2019

Startups are not for everyone. They involve a lot of uncertainty, disappointment, and long hours. When I first thought about joining Vention, I was aware of these drawbacks, plus I had a senior role at a large organization and two young sons at home. But I also know that the greatest achievements and personal growth often stem from uncomfortable situations—which is why this opportunity was so enticing.


Guillaume Mercier CMO Vention

Ultimately, I joined Vention for three reasons.

1. The right ingredients

My career has taken me many places, from consulting for large corporations and venture capital financing to leading teams through the early stages at high-growth companies. Through these experiences, I have come to recognize what it takes for an organization to achieve product-market fit, sustain rapid and healthy growth, and disrupt an industry.

It is incredibly difficult to build such a company. Among other things, it requires a powerful idea, the right timing, talented team members, committed partners, a deep respect for the customer, and a healthy dose of luck.

I believe Vention is one of those rare companies that can put all the critical ingredients together. This is especially evident when I speak with customers; when they get what Vention is, what it can do for them, and where it’s going, their eyes light up. It’s really special to generate this much enthusiasm among customers and partners. So yes, I believe in Vention’s mission and I’m excited for what’s ahead.

2. Meaningful impact

I’ve been following Vention’s progress ever since it was just an idea in the head of the founder and CEO. When Vention launched, I was rooting for its success, of course, but I was also quite skeptical. This level of ambition was something I had not seen in a startup before: building a complex 3D design tool, establishing and managing a holistic industrial hardware inventory, and targeting customers that are hard to reach and convert was sure to be difficult.

Despite Vention’s talented team and revolutionary idea, I thought the odds were stacked against it. The core idea is to address complex engineering problems and processes with a simple, complete solution, but it’s really hard to build something that’s simultaneously simple, intuitive and fast—especially in an industry like this one.

However, it is precisely this degree of difficulty that makes Vention’s work worthwhile. Vention is not just another copy-cat app; it has the potential to reshape a massive industry. Automation and robotics are transforming the manufacturing world, and Vention is bringing speed, simplicity, and accessibility to these solutions. At this point in my life, I strive to have a meaningful impact on our society—and that is the opportunity Vention offers.

Vention has already proven that its model works. Customers are returning for more, praising the hardware, admiring the CAD system, and pushing us to develop solutions for more and more applications. Now it’s all about scaling intelligently, continuing to listen to our customers, and improving the overall experience.

3. Our powerful culture

Finally, I have come to believe that a strong and positive culture is necessary to achieve something truly extraordinary as an organization. Culture is more than a few words painted on a wall and a ping pong table in the break room. It is a way of being, and of recognizing what is and is not valued. At Vention, I see people who are focused and driven but who also come together and celebrate each other’s success. This is a culture that values performance and people. This is the type of culture that I feel compelled to join.

As the company grows and the number of employees increases, the leaders and team will be challenged to protect this culture. It won’t be easy, but I trust that we will make the right decisions to preserve our culture, as we understand how critical it is for long-term success.

I am thrilled and grateful to be part of this adventure.

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